Work that shipped.

01 — Logistics & Moving · Website

Moving with Sam

A multi-city website and quoting experience for one of Australia's growing moving, courier and delivery companies, now extended to New Zealand.

Client: Moving & logistics company, Australia and New Zealand

Challenge

Moving with Sam had grown from a local operation into a multi-city business serving Melbourne, Sydney, Brisbane, Adelaide and Perth. Its website needed to turn visitors into quote requests for four different services (local moving, interstate, 3PL and furniture delivery), each with different information requirements. It also had to build trust through reviews and load quickly. A New Zealand launch meant it also had to serve two countries without confusing customers.

Solution

We built a conversion-focused WordPress website with service-specific quote flows, local SEO landing pages, and self-service tools like the Moving Volume Calculator and delivery tracking. We strengthened trust with reviews, testimonials, live stats, and a seamless AU/NZ country experience optimized for performance. We also integrated real-time live chat to improve customer communication and make the booking journey faster, easier, and more conversion-focused.

Services

UI/UX Design · WordPress Development · API Integration · Performance Optimisation

Technology

WordPress · Elementor · Custom theme · Contact Form 7 · WP Rocket

Outcome

The company now has a conversion-focused website built around its growing operations, with a streamlined quote experience for each service line and dedicated local pages supporting five Australian cities and the New Zealand launch. The new site also showcases strong social proof and business scale, including 409K+ boxes moved, 100K+ satisfied clients, 5M+ kilometres travelled, and 38,478+ rolls of tape used giving customers immediate confidence in the company’s experience and reach.

“The SoftSquare team delivered aesthetically pleasing work that has succeeded in drawing customers to their client’s service. Their team is enjoyable to work with, bringing creative design ideas to the table, staying on top of all project deadlines, and remaining flexible and open to feedback.”CEO, Moving With Sam

02 — Logistics & Moving · SaaS

MWS Connect

An all-in-one management platform for removalists, moving companies and delivery teams. It runs bookings, routes, drivers, vehicles, invoices and customer communication from one place.

Client: Logistics & Moving Company, Australia

Challenge

Moving and delivery businesses often run on disconnected spreadsheets, phone calls and separate tools for quoting, dispatch, invoicing and customer updates. Bookings had to be turned into routes by hand, drivers had little visibility into their jobs, and customers had no reliable way to track a delivery. Office and field teams needed to work from the same live data.

Solution

We designed and built MWS Connect as a multi-tenant SaaS platform covering the full job lifecycle, from first booking to final delivery.

Services

Product Design · SaaS Development · Web & Mobile App · API Integration

Technology

Stripe · REST API · Webhooks · WhatsApp messaging · AI-assisted messaging · Vue.js · Laravel · Flutter

Outcome

Moving, delivery and logistics businesses can now manage bookings, routes, drivers, invoicing and customer communication in a single platform instead of several disconnected tools.

“The SoftSquare team delivered aesthetically pleasing work that has succeeded in drawing customers to their client’s service. Their team is enjoyable to work with, bringing creative design ideas to the table, staying on top of all project deadlines, and remaining flexible and open to feedback.”MWS Connect Team

03 — Influencer marketing · SaaS

Social Proof

The first all-in-one platform for autonomous, data-driven influencer marketing. Businesses from startups to large enterprises use it to source and manage influencer campaigns.

Client: Enterprise agency — Ontario, Canada

Challenge

Running influencer campaigns at scale meant manual sourcing, scattered analytics and no reliable way to verify content or ship product to creators.

Solution

From discovery to final product we split one problem into focused parts: live analytics through the Instagram API, shipments through a ShipEngine integration, and a smart scraper to authenticate content. Campaign dashboards show ROI at a glance.

Services

Product Design · Product Development · Web & App · Branding

Technology

Instagram API · ShipEngine · Custom content scraper

Outcome

The platform automates time-consuming manual work so advertisers and creators of any size can transact at scale.

“Their transparency is what stands out the most. They perform at a higher level than most of the firms in the US.”Social Proof team

04 — Pet care

Mpawer

One platform for pet owners to find the nearest vet and book an appointment — no more travelling to distant clinics.

Challenge

Pet owners had no single place to locate nearby vets and book appointments.

Solution

We designed and built a mobile app that brings vet discovery and appointment booking into one seamless experience, allowing pet owners to find nearby clinics through location-based search, view clinic details, select available time slots, and confirm appointments without the need to call around. The platform also provides a streamlined way to manage pet profiles and appointment history, with reminders and notifications for upcoming visits, while giving veterinary clinics tools to manage availability and handle incoming bookings efficiently.

Services

UI/UX Design · Mobile App Development · Backend & API Development

Technology

Flutter · Laravel · MySQL · Google Maps API · Push Notifications

Outcome

Pet owners no longer have to travel to distant clinics or phone around to find care. They can find the nearest vet and book an appointment from their phone.

05 — Gaming

Banger Games

A social gaming platform connecting creators, social and competitive players — built to open up unlimited possibilities for gamers.

Challenge

Creators, social players and competitive players lived on separate platforms with no shared space.

Solution

We built a unified social gaming platform that brings creators, casual players, and competitive gamers into one connected ecosystem. The platform combines player profiles, friends, communities, activity feeds, creator publishing tools, competitive matches, leaderboards, and rankings, with real-time updates and chat to keep users engaged. A responsive gaming-focused interface ensures a consistent and immersive experience across desktop and mobile browsers.

Services

Product Design · UI/UX Design · Web Development

Technology

Vue.js · Node.js · WebSockets · MongoDB

Outcome

Creators, casual players, and competitive gamers now have a single platform to connect, create, play, and compete. By bringing social interaction, creator tools, and competitive gaming into one shared ecosystem, the product creates a stronger community experience, increases opportunities for user engagement, and provides a scalable foundation for future growth.

06 — Automotive marketplace · Pakistan

CarFirst

A first-of-its-kind online sales platform for used cars in Pakistan, giving a private network of buyers the fastest way to find the right car.

Challenge

Buying a used car in Pakistan was slow and fragmented, with no trusted online channel for a private buyer network.

Solution

We built a private online vehicle marketplace that gives an invited network of buyers a faster, more trusted way to discover and purchase used cars. The platform combines searchable inventory with detailed vehicle listings, photos, specifications, and history, while controlled access ensures only approved buyers can view available stock. Buyers can shortlist vehicles, submit enquiries, and move through the purchasing process online, while an admin dashboard gives the CarFirst team centralized control over listings, buyers, and sales.

Services

Product Design · UI/UX Design · Web Development · E-commerce

Technology

Laravel · Vue.js · MySQL · Payment & messaging integrations

Outcome

Used-car buying in Pakistan now has a more streamlined and trusted digital channel, replacing a fragmented process with a private marketplace where approved buyers can discover, compare, enquire, and purchase vehicles from one platform. The result is a more efficient buying experience for customers and a centralized sales channel for the CarFirst team to manage inventory and buyer activity.

07 — E-commerce · Our product

SoftSquare Shipping Gateway

A WooCommerce plugin and companion service that connects stores to TCS Pakistan for booking, labels, COD and tracking — published on WordPress.org.

Client: SoftSquare (in-house product)

Challenge

Store owners were retyping every address into a courier portal, printing labels by hand and chasing parcel status one order at a time.

Solution

Booking, label printing, COD and tracking moved inside the WooCommerce order screen — individually, in bulk or automatically by order status — through a signed SoftSquare gateway service.

Services

Product Design · WordPress Plugin Development · API Integration · QA

Technology

WordPress · WooCommerce · PHP · HMAC-SHA256 webhooks · TCS COD API

Outcome

Live on WordPress.org (v1.2.4), compatible with HPOS and block checkout.